The Ideal Approach

The ideal approach goes beyond products to processes and analyzes the root causes of the return mail problem and work to eliminate it. The goal is to establish a timely, efficient, consistent process that can be managed with the centralized reporting needed for a USPS compliance audit. To be effective, a managed return mail service should: automate integrated technologies; incorporate postal hygiene addressing tools and third-party data; provide real-time reporting and auditing; and significantly reduce the volume and cost of return mail.

Postal address correction and delivery point confirmation is the first defense against undeliverable return mail. AES address correction software undergoes annual CASS™ certification assuring accurate deliverable addresses resulting in a significant reduction of undeliverable return mail while minimizing postage costs for return mail defense.

An automated tool that checks all the existing and upcoming addresses in your database and matches them with the address details available in the official postal service provider’s data is called an address verification software for return mail defense.

With the help of this software, you can check tens of thousands of addresses’ accuracy in seconds and can make sure that the other data entering your system is correct and complete. So, next time you send any mail pieces to these addresses, you know that your money or resources are not going to waste including the number of lost and returned direct mail will reduce significantly.

Proactive Return Mail Defenses

New and change-of-address data are the major causes of undeliverable return mail. CASS processing and DPV® delivery point validation of address information as it is acquired is the most effective return mail defense and qualifies for mail automation discounts immediately.

We provide two CASS processing integration strategies for the verification of new address data as it is acquired:

Open System Integration:

Address Correction Software API
CASS processing and DPV delivery point confirmation can be easily integrated with open-source applications using Mail*SERVE and complementary API.

Closed System Integration:

Address Correction Software Closed Source Integration
Mail*STAR has a built-in Address Painter that provides minimal key entry address correction and DPV delivery point confirmation that can be integrated with closed-source applications.